NEWS AND PRESS

Ford Motor Company to Launch Wireless Ronin Interactive Digital Signage Technology

Innovative Technology Demonstrates Benefits of Ford SYNC In-Vehicle System

MINNEAPOLIS – January 22, 2008 – Wireless Ronin Technologies, Inc. (NASDAQ: RNIN), a Minneapolis-based digital signage provider, announced today that Alteris Group, LLC, a Michigan based marketing communications company, will launch a Ford Motor Company interactive digital signage program using RoninCast® software.  The digital signage system, which is currently in auto shows and consumer events around the U.S. and Canada, will promote and demonstrate the latest Ford SYNC in-vehicle technology (www.syncmyride.com) designed by Microsoft in collaboration with Ford engineers for integration into Ford Motor Company vehicles.  The initial deployment is 50 units for use in public events.   

 “This is a tremendous opportunity to work with Ford and Alteris Group, by utilizing our RoninCast software to manage their interactive digital signage program,” said Jeffrey Mack, president and CEO of Wireless Ronin Technologies.  “We are pleased that Alteris and Ford have chosen Wireless Ronin for this very important initiative. We are committed to meet or exceed their expectations through our cutting edge software.” 

Ford will utilize the interactive RoninCast digital signage system at auto shows and other special events to demonstrate and promote Ford SYNC features and benefits to customers. Using a strategic alliance, wherein the best practices of each company were utilized to their fullest, Alteris Group, LLC, selected Wireless Ronin to help develop this project. Frank Mayer and Associates (Milwaukee) provided the display enclosure solution.  Alteris Group led the team, directing the creative content and project management, while Wireless Ronin provided the proprietary software, information architecture, interactive design, and content deployment.  The system integrates 50-inch and 32-inch touch screens with fabricated Ford SYNC branded enclosures.  The program simulates the key SYNC features with on-screen virtual guides that interact with the audio “voice” of SYNC to demonstrate hands-free calling, play audio tracks from an mp3 player and USB drives. 

“The Ford SYNC product is a unique technology that will greatly enhance the customer explanation experience for Ford’s customers,” said Alteris Group Co-owner, John Thompson.  “It was important to bring an equally innovative partnership team to Ford Motor Co. to demonstrate product features and benefits in a relevant and meaningful way.  Wireless Ronin provided an all-in-one interactive solution that mirrors the advanced level of technology in the Ford SYNC product.”  Tim Connor, Alteris Group co-owner who led the project, said, “Wireless Ronin is very capable and a real leader in this space because of the responsiveness of their team and the sophistication of their software.”

This updateable system provides just-in-time simulation-based content to both large screen digital signage systems as well as computer desktops.  Ford chose this system for its ease-of-use and updatability, and the ability to create a fun, interactive experience for the consumer that demonstrates the Ford SYNC product.  The initial deployment will feature 50 units with plans for potential dealership deployment shortly thereafter.  Ford SYNC, with the Alteris/Wireless Ronin system will be  “on the road” at special events across the country over the next six months, including the Microsoft launch event in Seattle, Texas State Fair, Race for the Cure events, Digital Life Expo, the 2007/2008 Auto Show circuit. 

About Wireless Ronin Technologies, Inc.

Wireless Ronin Technologies, Inc. (www.wirelessronin.com) is the developer of RoninCast®, a complete software solution designed to address the evolving digital signage marketplace.  RoninCast provides clients with the ability to manage a digital signage network from one central location.  The software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration.  An array of services is offered by Wireless Ronin to support RoninCast, including consulting, creative development, project management, installation, hosting and training.  The company’s common stock is traded on the NASDAQ Global Market under the symbol “RNIN.” 

This release contains certain "forward-looking statements" of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995.  The forward-looking statements in this release refer to our expectations regarding the benefits of our RoninCast system to the automotive industry and other matters.  These forward-looking statements reflect management’s expectations and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance.  Risks and uncertainties that could affect such performance include, but are not limited to, the following: our estimates of future expenses, revenue and profitability; the pace at which we complete installations and recognize revenue; trends affecting our financial condition and results of operations; our ability to convert proposals into customer orders; the ability of our customers to pay for our products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; our ability to develop new products and update existing products; our dependence upon key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; the impact of losing one or more senior executives or failing to attract and retain additional key personnel; and our ability to successfully integrate the operations of acquired businesses.  These and other risk factors are discussed in detail in the Company’s Current Report on Form 8-K filed with the Securities and Exchange Commission on November 27, 2007.  The Company disclaims any obligation to update such forward-looking statements after the date of this release.

Wireless Ronin® is a registered trademark of Wireless Ronin Technologies, Inc.  All other trademarks referred to above are the property of their respective owners.

Contact: INVESTORS John Witham , CFO jwitham@wirelessronin.com (952) 564 - 3520 MEDIA Holly Heitkamp, Marketing Coordinator hheitkamp@wirelessronin.com (952) 564 - 3560