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MENU LABELING WHITE PAPER
MENU LABELING MANDATED IN HEALTH CARE REFORM ACT
Digital Menu Boards Serving Up Fulfilling Solutions
Author: Linda Hofflander, Strategic Partner to Wireless Ronin Technologies
Executive Overview:
If you work in the quick serve or fast casual restaurant industry chances
are you’ve been discussing menu and menu board labeling legislation
for some time now. Many American restauranteurs have anxiously
watched and waited as new federal food and menu labeling bills
were introduced to the Senate in the fall of 2008.
On March 23, 2010, President Obama signed into
law the Health Care Reform Act which included menu labeling language
that will require caloric information on chain restaurant menus, menu
boards, and drive-through displays. The expense and logistical maneuvering necessary to
remain compliant with legislation directly impacts the profits and public
perception of the restaurant industry.
How can the industry accurately
maintain and communicate to customers the nutritional information
necessary to meet the new federal regulations?
Wireless Ronin tackles this topic in an informational white paper to discuss how digital signage may be the most viable solution available to quickly gain compliance and manage nutritional information moving forward.
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