Wireless Ronin Releases RoninCast® Upgrade that Extends Multi-Channel Capabilities

MINNEAPOLIS – May 31, 2012 – Wireless Ronin Technologies, Inc. (NASDAQ: RNIN), a leading marketing technologies solutions provider, rolled out an upgrade of its flagship RoninCast® software platform to continue to extend the multi-channel integrated marketing technologies offering launched in 2011.

The RoninCast software update includes:

  • Automated conversion capability for smartphone and tablet content delivery
  • Additional data integration capabilities for data-driven content and integration with social media
  • New organization and control features allowing users to align content to their organizational structures
  • Performance and usability improvements

RoninCast software now also features an enhanced reporting infrastructure for improved system monitoring and business intelligence. This reporting, along with a full upgrade of its network operations center ticket management and CRM system, provides the support capacity needed for large scale rollouts.

The upgrade has been a key driver for recent new business, including new pilot programs with major brands such as Buffalo Wild Wings, Nissan Canada, and Burgerville. Wireless Ronin has also deployed these upgrades to longstanding clients such as ARAMARK and Chrysler, providing them the best digital marketing solutions available in the market today.

“Our recent wins demonstrate the unmatched value RoninCast software brings to our end-users, as well as our ability to handle large-scale rollouts for national brands,” said Scott Koller, Wireless Ronin’s president and CEO. “These enhancements reflect our commitment to delivering best-in-class technology solutions across our key vertical markets of food service, automotive and retail. The RoninCast software updates create greater and more timely customer ROI, and we hope will create new wins and existing customer rollouts over the coming quarters.”

About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies (WRT) (www.wirelessronin.com), is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and improve operating efficiencies in the execution of marketing initiatives. Since the initial launch of RoninCast® digital signage software in 2003, WRT has taken a leadership position in the digital signage industry by committing to bring leading edge technology, services and support to its clients. WRT offers an array of services to support its clients’ marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company's common stock trades on the NASDAQ Capital Market under the symbol "RNIN". Follow us on Twitter at http://twitter.com/#!/wirelessronin and Pinterest. Like us on Facebook under Wireless Ronin Technologies, Inc.

Forward-Looking Statements
This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations regarding continued operating improvement and other matters and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the risk factors section of the company's Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 21, 2012.

Company Contact:
Darin P. McAreavey
Senior Vice President and Chief Financial Officer
dmcareavey@wirelessronin.com
952-564-3525

Investor Relations Contact:
Matt Glover or Michael Koehler
Liolios Group, Inc.
RNIN@liolios.com
949-574-3860