Designing an Omnichannel In-store Experience
Learn how to transform your brick-and-mortar stores into strategic omnichannel environments, integrating the digital channels customers expect with contextually relevant content to drive customer satisfaction and make your ongoing in-store marketing efforts more effective.
Mobile Integration - Taking BYOD to the Next Level
This white paper outlines how the increasing widespread use of mobile devices offers new, more powerful ways for brick and mortar B-to-C companies to connect with their customers while they shop.
This white paper outlines how businesses can optimize sales and operational efficiencies by deploying a Contextual Content Strategy that blends business and customer behavioral and situational context data to create optimized digital messages that are relevant to the customer yet designed with the company's business objectives in mind.
Maximizing Customer Engagement Across Channels
How to maximize customer engagement through omnichannel retailing methods that develop synergy across communication channels.
Update: HealthCare Reform White Paper
This white paper provides an update on menu labeling legislation as outlined in the Patient Protection and Affordable Care Act of 2010, and explores the solutions available through digital menu boards and digital signage.
Menu Engineering White paper
Factors have converged in the Fast Casual and Quick Serve Restaurant (QSR) industry that has many multi-location restaurant owners investigating digital menu boards for the first time.
HealthCare Reform White Paper
This white paper examines menu labeling legislation as outlined in the Health Care Reform Act, and explores the solutions available through digital menu boards and digital signage.
6 Game Changers in Food Service White Paper
This white paper examines the key communication touch points within a variety of food service environments.
Nutritional Labeling White Paper
This white paper examines the challenges to be faced by Quick Service and Fast Casual Restaurants if Congress passes legislation standardizing the posting and availability of nutritional and caloric information to consumers in-store.
Developing ROI White Paper
The global financial crisis has hit the US economy hard, and the automotive industry even harder. As OEMs try to plan for the future, decision makers at all levels have been forced to re-evaluate various initiatives to determine their true value.
Automotive Dealer Guide White Paper
Whether you are a dealer or putting together a digital signage strategy on behalf of dealers, understanding what digital signage can and cannot do is critical to your success.