White Papers

Our white papers include research and key facts from our industry experts to help you understand topics and challenges facing businesses today.

White Papers

 

Success Starts with Strategy: A 5-Step Guide to Develop Your In-Store Digital Content Strategy

This white paper will guide you to start thinking about and documenting your in store digital content strategy. This initial planning will be critical in establishing the technical framework and workflow definitions for your digital network.

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Training Reimagined: A Powerful New Way to Make Sales Associates More Effective in an Omnichannel World

This white paper discusses the benefits of breaking down internal silos between Marketing and Training to jointly develop content to educate and support both employees and customers, ultimately resulting in higher sales, increased profits, and the optimum customer service experience.

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When Brand Image Matters - The Right Media Player Can Make or Break your Digital Marketing

The white paper discusses five factors to consider when selecting a media player to support a digital signage solution. Maximizing the hardware investment, while ensuring proper content delivery, consistency and reliably, is imperative to maintaining brand quality, engaging customers and driving return on investment.

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Designing an Omnichannel In-store Experience White Paper

Learn how to transform your brick-and-mortar stores into strategic omnichannel environments, integrating the digital channels customers expect with contextually relevant content to drive customer satisfaction and make your ongoing in-store marketing efforts more effective. WRT

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Mobile Integration - Taking BYOD to the Next Level White Paper

This white paper outlines how the increasing widespread use of mobile devices offers new, more powerful ways for brick and mortar B-to-C companies to connect with their customers while they shop.

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Optimizing Operations and Sales with a Contextual Content Strategy White Paper

This white paper outlines how businesses can optimize sales and operational efficiencies by deploying a Contextual Content Strategy that blends business and customer behavioral and situational context data to create optimized digital messages that are relevant to the customer yet designed with the company's business objectives in mind. WRT

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Maximizing Customer Engagement Across Channels White Paper

How to maximize customer engagement through omnichannel retailing methods that develop synergy across communication channels. WRT discusses this topic in this white paper.

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Update: HealthCare Reform White Paper

This white paper provides an update on menu labeling legislation as outlined in the Patient Protection and Affordable Care Act of 2010, and explores the solutions available through digital menu boards and digital signage. WRT

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Menu Engineering White paper

Factors have converged in the Fast Casual and Quick Serve Restaurant (QSR) industry that has many multi-location restaurant owners investigating digital menu boards for the first time. WRT

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HealthCare Reform White Paper

This white paper examines menu labeling legislation as outlined in the Health Care Reform Act, and explores the solutions available through digital menu boards and digital signage. WRT

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6 Game Changers in Food Service White Paper

This white paper examines the key communication touch points within a variety of food service environments. WRT

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Nutritional Labeling White Paper

This white paper examines the challenges to be faced by Quick Service and Fast Casual Restaurants if Congress passes legislation standardizing the posting and availability of nutritional and caloric information to consumers in-store. WRT

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Developing ROI White Paper

The global financial crisis has hit the US economy hard, and the automotive industry even harder. As OEMs try to plan for the future, decision makers at all levels have been forced to re-evaluate various initiatives to determine their true value. WRT discusses how to develop ROI in this white paper.

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Automotive Dealer Guide White Paper

Whether you are a dealer or putting together a digital signage strategy on behalf of dealers, understanding what digital signage can and cannot do is critical to your success. WRT

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